Star Media

Continuous expansion, and upbringing of a business highly depends on the new product and peculiarities, which is often the easy part, the real difficulty springs with the product launch marketing, as it can either make or break your business.  Where Apple sold 300,000 iPads on their product launch date; EA’s most awaited game—Battlefield recorded the worst failure in the videogames arena when it marketed the game by using #justWW1thing on their twitter handle.  According to the Cincinnati research agency, AcuPoll, the failure rates of Product launch marketing ideas stands near to 95 percent, so how do you market your product launch? This article offers guidance on how to launch a product successfully that will have network outreach.   Let’s be pessimistic and look for the responsible reasons for launch marketing strategy failure.  Fallacious messaging—Burger King, 2013; Low-fat Fries. Limited market size—Honourable Dean Kamen,2001;  Segway.  Inadequate...

If you are running a blog for your brand or a B2B site, you must probably have heard of SEO. SEO is an important digital marketing tool used by many online entrepreneurs to drive traffic to their blogs and funnels in order to generate leads and achieve the ultimate goal of making a sale. While SEO is undeniably a crucial element to your digital marketing campaigns, new beginners are often left wondering: What exactly is SEO? And how does it work? SEO stands for Search Engine Optimization, which means optimizing your website so that it ranks higher in search engines’ results within the unpaid section, also known as organic listing. In simple terms, SEO is the art of making your site discoverable on the search results when people search for keywords related to your business. The goal of SEO is to make your website top the search results in the search engine. With this, the visitors will most likely visit your website. Why It Matters Are you wondering why SEO even matters to...