Colour for Marketing — The meaning of Brand Colour
Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on brand colour alone”. Source — CCICOLOR — Institute for Color Research. So choosing the right brand colour for your business is very important. Colour Psychology Humans behaviour changes following numerous things, and it may be laborious to understand that of those many things — one is colour. The study of these behavioural changes per colours is known as Colour Psychology. You might find some colours attractive and despise some, and when the audience is broad, the adoption of colours to attract them is merely based on the larger group. To understand this, you have to understand the meaning of each colour — and then you can surmise what influence does it have over an audience. However, this does not mean that no two colours have the same meaning; however, our understanding and grasp of that colo